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The Reformation was a revolution in terms of media and images creating a new language both in words and images. Gutenberg’s invention of letterpress printing enabled new ways of communication to form. The very first media revolution occurred and public finally got access to the reformers’ ideas. Huge editions of leaflets with pictures and woodcarvings were manufactured in Lucas Cranach's workshop in Wittenberg. These rather graphical presentations helped to illustrate the actual message on faith.

The Reformation caused a massive increase in production of religious images which did not only show in printed media but in the architecture of church buildings as well: Just think of pulpits, altars, organ casings and galleries. Clerical artwork on house facades had been suggested by Luther himself. And it did not stop there, furniture, such as chests, closets and cockle stoves, was decorated as well.

At the same time music and chant became the Lutherans’ trademark. The reformers’ first German songs were performed as protest songs. The people of Lübeck literally enforced the Reformation by actually counteracting the current liturgy and constantly reciting but the newest songs of the Reformation during services. This communal chanting as the “sung promulgation” of Protestant belief was highly appreciated by the “nightingale of Wittenberg”, as Luther was called because of all the songs he had written. All these new impulses created a new tradition of Protestant church music that achieved perfection in the works of Johann Sebastian Bach.