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Record-breaking - Martin Luther as a Playmobil Figure Exceeds all Expectations

The little Playmobil figure has turned out to be a real bestseller. The first edition of the little figure is already sold out.

(Foto: Playmobil)

Around two weeks ago, the Playmobil figure of Martin Luther was presented in Nürnberg (Nuremberg). Barely 7.5 centimeters in height, the little Luther is holding a quill and a Bible in his hands. The plan had been to nominate the little plastic figure as an ambassador of the Reformation and to enable special sales on the website of the Congress- and Tourismus-Zentrale Nürnberg (Nuremberg Convention and Tourist Office).

However, the goal of the initiators was far exceeded by the little figure´s success. It took under 72 hours for the Playmobil figure to sell out. The first edition of 34,000 figures was no more after the weekend. So far, the miniature of Albrecht Dürer, produced as a special edition in 2012, was considered a great success. In fact, almost 80,000 of the Albrecht Dürer figures, as tall as your thumb, have been sold in three years.  

International Awareness

The toy manufacturer Playmobil has already announced another production of the little Luther due to its high demand, even if this edition will not be available until the end of April. The project was jointly developed by the Congress- und Tourismus-Zentrale Nürnberg, the Deutsche Zentrale für Tourismus DZT (German Center of Tourism), and the Playmobil company.

The interest for the small toy has not only been in Germany, but also the people of Spain, Sweden and Italy got excited about the little Luther.  Accordingly, the foreign press sparked a lot of interest in the great success of the figure. The British daily newspaper, The Telegraph, as well as the European edition of Newsweek also had articles about the little Luther.

Facebook Petition

Not only have the rapid sales been surprising, but also the feedback from fans.  In reaction to the Playmobil figure, the fans started a Facebook petition demanding a Wartburg castle for Luther.  Bernd Becker created a Facebook page, making suggestions for other supplementary figures in addition to the Wartburg castle. For example, a small Playmobil version of Katharina von Bora has been requested.

In spite of the requests and demands of some internet fans, Playmobil has already announced that there will be no Wartburg castle.  „We already have all the pieces available in our construction kits, so that everyone can construct his or her own Wartburg castle. Even Luther's companions and contemporaries can be creatively made“, declared a company speaker on Bavarian radio on Tuesday.

And so the little Luther will be alone in his owner's room or closet for the time being. 


Source:Bayrischer Rundfunk, Newsweek, The Telegraph Date:17-02-15
Martin Luther, Playmobil

On the road with Luther – a Playmobil-Reformer travels around the world

Martin Luther traveled 500 years ago a lot through Germany to convince the people of his ideas. Now the Reformer has hit the road again – as a Playmobil figure.