umbrella brand
During its presentation of the motto of the Luther Decade, "In the beginning was the Word" was spelled out in bookshelf-shaped letters. The shelves were filled with altogether 500 books and will be placed in 18 locations, creating book exchange zones of the Luther Decade all over Germany.
In future, the projects for the Reformation anniversary will have the motto"In the beginning was the Word". The guiding principle of the umbrella brand campaign Luther 2017 was introduced in Berlin.
In the future, the Luther Decade, the countdown project for the Reformation anniversary in 2017, will have a new motto. "In the beginning was the Word" is the headline for the institutions of the church and the state, which has now been presented in Berlin.
